UNIVERSITY OF IDAHO HOMECOMING
During the time I held the position as the Marketing Chair for the 2021 Homecoming Committee, I was able to more than double it's previous follower count, and gained interaction on the page by more than 2,000% through targeted ads, promotions, and oreganic created content.
Social Media
Here is a variety of social media posts I created to inform both students and Alumni about events, and create a hype around the week-long events! These were posted on the Instagram and Facebook accounts to reach this broad audience. I really tried to capture the brand identity of the University of Idaho, but still have a distinct and unique feel and look to each of these posts.
Merchandise
This is the Homecoming Merchandise I designed for this year's theme: A Vandal Century. I used my knowledge of current and past trends to create a timeless design that can be worn for years to come. I drew this design myself, and was able to digitally render it to get it printed on our Homecoming Gear. This design was approved by the rest of the committee, sent to the licensing office, and once approved, it was sent to be printed and sold.
